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Market Intelligence & Research Services
Product development research helps you determine not only where your current product/service is in the product life cycle but what features are most valued and what elements customers are willing to pay a premium for. Early on in the product development life cycle you may be focused on building awareness, gaining market acceptance, increasing usage, and generating loyalty. As the product begins to mature over time your focus may shift while you begin evaluating interest in new features, the value associated with product/service improvements, increasing usage and loyalty, and creating advocacy. As interest in the product declines additional insights into product enhancements may be of interest. Throughout the various stages of the product life cycle you may want to consider brand/product image, product usage, price optimization, customer satisfaction, brand or product loyalty and advocacy.
